Two brands, One Mission: Wear All The Babies
2016 is the year of the babywearing mergers, and it looks as though we have a huge one to report on. Baby Tula is joining the Ergobaby family, and we are so excited to congratulate them on joining forces. The brands will continue to operate separately, but together with a common mission: wear all the babies.
Today, Ergobaby announced the acquisition of Baby Tula. Baby Tula was founded in 2009 and makes premium baby carriers, toddler carriers, slings, blankets and wraps that comfortably and ergonomically support the bond between parent and child. Baby Tula has a strong direct channel presence with growing international distribution relationships. The company sells to retailers and consumers in more than 70 countries worldwide, including the U.S., Canada and Australia.
Margaret Hardin, CEO of ERGObaby, stated, “By combining ERGObaby’s broad portfolio of carriers with Baby Tula’s wrap conversions, slings, blankets, as well as toddler & standard carriers, we believe we are offering babywearing parents the best choices and assortment for their growing families. We are excited to work with the Baby Tula team in achieving our common goal of building a global community of confident parents with smart, ergonomic solutions that enable and encourage bonding between parents and babies.”
Ula Tuszewicka, Co-Founder of Baby Tula, stated, “When we first started Baby Tula, Mike Pham and I wanted to build a community of like-minded parents and share our own positive babywearing experiences in a unique and supportive way. We are proud to be joining forces with ERGObaby, a company whose culture and passion for babywearing is similar to our own. We bonded over a common goal of broadening the overall babywearing community by providing more unique babywearing choices to a wide range of parents.”
Baby Tula will become a wholly owned subsidiary of ERGObaby and continue to be led by co-founders Ula Tuszewicka and Mike Pham. Each brand will continue to design and manufacture products under their current brand names and operate their businesses from San Diego and Los Angeles, respectively. Margaret Hardin remains the CEO of ERGObaby and its subsidiaries.
To read the full press release, click here.